Strategic branding,
design with intention.

I’m Mariana Boscán, a graphic designer in Bogotá, Colombia. 8+ years creating logos, online stores, social media and websites that are strategic and visually compelling.

Portrait of Mariana Boscán
BrandingLogo, brand guidelines & identity
Online storesShopify made for you
Social mediaConsistent content
EditorialFlyers, brochures & reports
YouTubeThumbnails that invite clicks
Web designWordPress & Shopify

A brand is not a pretty logo.
It’s a clear idea, well told and well designed in every piece.

Portrait of Mariana Boscán

About

Hi, I’m Mariana

Graphic Designer & Visual Designer with 8+ years of experience creating thoughtful, strategic, and visually compelling brand experiences.

I work across branding, editorial design, digital experiences, social media, and web design, combining strong visual systems with clear communication and attention to detail.

I’m especially interested in the intersection of design, typography, accessibility, and storytelling—creating work that not only looks good, but communicates with purpose.

Accessible design is part of how I work: I care about contrast, legibility and clarity so that pieces and websites can be read and used well by everyone.

Currently exploring how design, technology, and AI can expand the way we create and communicate.

  • Based inBogotá, Colombia
  • EducationDegree in Graphic Design
  • Experience8+ years
  • Work inBranding · Editorial · Web · Online stores on Shopify · Social media

Experience

  1. 2024 — Present

    Design Team Lead

    Partner in Publishing

    US-based agency specializing in marketing, sales, business development, and talent acquisition.

  2. 2021 — 2024

    Graphic & Web Designer

    Naranja Brand

    Advertising agency focused on branding, based in Bogotá, Colombia.

  3. 2020 — 2023

    Graphic & Web Designer

    Magic Commerce

    US-based agency focused on branding and web development.

  4. 2018 — 2021

    Graphic & Web Designer

    Nevato

    Digital agency specialized in advertising and marketing based in Bogotá, Colombia.

  5. 2017 — 2018

    Graphic Designer

    Staff Leverage

    Australian digital agency focused on marketing, technology, and business consulting.

Education

Bachelor’s Degree in Graphic Design

Universidad Privada Dr. Rafael Belloso Chacín

Maracaibo, Venezuela · 2018

Tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe XD
  • WordPress
  • Shopify
  • Claude Design

Have a project in mind?

Tell me what you need and I’ll get back to you as soon as I can.

I only use your details to reply to you. If you’d like them deleted, just let me know.